Dennis Hyde, Category Marketing Manager, General Products & Services

Hi Everyone!😊

We have some exciting news to share with you!  Dennis Hyde will be joining the E&I team on February 5, 2024 as a Category Marketing Manager for the General Products & Services category.  Dennis will report to Sheila Kloefkorn, Sr. Vice President, Marketing.  As Category Marketing Manager, Dennis will be responsible for leading and managing the strategy, planning, copywriting, and execution of member and contract marketing to the organization’s members.  He will contribute to the development of long-term and annual strategic marketing plans for specific contracts ensuring they are supported with influential thought leadership content.  Dennis will also lead E&I’s efforts to differentiate E&I as the go-to-authority on issues and contracts relevant to our membership within the General Products & Services category.

Dennis joins our organization with over 17 years’ experience in Marketing in B2B marketing strategy, tactics, communications, and brand identity.  He has experience managing multi-channel campaigns, evaluating KPI’s and lead-generation.  Dennis is highly skilled in creating digital ads, content marketing, email marketing, creative design, search engine optimization, pay per click, print ads, webinars, and trade events.  In addition, he wrote and managed his organization’s first microsite and reported web traffic analytics by utilizing Hubspot and managed the company-wide rollout of Hubspot.  Dennis integrated digital ads with Hubspot and began company marketing automations of the lead score process into Salesforce.  Preceding this role, Dennis was a Marketing Manager at RJ Lee Group where he ran all aspects of the marketing department.

In his spare time, Dennis enjoys woodworking and building things.  He also coaches his son’s baseball team and loves skiing and playing golf.

Please join me in welcoming Dennis to the E&I team and wishing him much success in his role here at E&I.

Warm Regards,

Zoe